Integrity, innovation, and teamwork are examples of what aspect of the business plan?
a. mission statement
b. business values
c. business vision
d. description of business services
e. none of these
Answer: b. business values
Business values is correct because these are the behavior and customer service philosophy that will dictate the actions of the business. To manage a business effectively, the personal trainer must work from a business plan, which should include the creating of a business vision, mission statement, business values, a brief description of the business services, the choice of a business model, and the listing of operational policies
Mission statement is incorrect because this is a sentence or two that describes what the goal of the business is.
Business vision is incorrect because this is an overall statement of how the business will operate.
Description of business services is incorrect because this is a detailed list of statements of how the business will operate.